PenderBlog From The Pender Islands Of Canada

October 14, 2008

Public Lecture

Filed under: Recreation, Health and Fitness,Services,Views — Jocko @ 5:38 pm

Is Disease Mongering the Greatest Threat to Healthcare?

by Alan Cassels

Canadian health care is in crisis and the escalating cost of prescriptions is recognized as one of the key elements of this problem.  University of Victoria drug policy researcher Alan Cassels provides important information on the causes of the increased cost of medications and insights into solutions to tackle this growing problem.  His entertaining prescription for this problem includes a dose of healthy skepticism, humour and poetry.

In Cassels’ new book, The ABC’s of Disease Mongering: An epidemic in 26 letters (Emdash Publishing, Victoria, 2008), the well-known commentator on drug policy tickles your funny bone with his new take on the very real and growing phenomenon of Disease Mongering – the practice of convincing more and more of us that we’re patients, in order to sell us health treatments of all sorts.

Cassels, the co-author of the bestselling Selling Sickness: How the world’s biggest pharmaceutical companies are turning us all into patients (GreyStone 2005), diagnoses this growng epidemic through the use of engaging rhymes, insightful illustrations and scholarly research.  The book not only gives a fresh new perspective on a health care issue of concern to us all, but creates a new literary genre: Pharmaceutical Policy Poetry.

“By sugar-coating the message with humourous rhymes, maybe we can painlessly spread the word about an epidemic that’s threatening our health and the sustainability of our health care systems”, says Cassels.

Cassels will discuss the phenomenon behind his book, The ABC’s of Disease Mongering, at a public lecture which takes place at the Pender Island Library, 7:00 pm on Thursday October 16th.  All are welcome.

For more information go to: alancassels.com

Sponsored by the Pender Islands Health Care Society

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